Videos
I've been lucky enough to have been a part of a wide variety of videos during my time at MotorTrend. From post producing a linear series that is currently airing on Max, to small editorial news pieces, to high budget branded content, my project management experience is extensive. Below you'll find some of my favorite selections of the different types of content I've helped to create, manage, and distribute.
In all videos linked on this website, I contributed as either a Post Production Producer or Post Production Coordinator.
Linear Series
The television series I worked on, Behind the Wheel with MotorTrend, has licensing restrictions and exists behind a paywall on Max, so I can't link to full episodes. However, I am clear to share the series intro and a few portions of various episodes that MotorTrend decided to post on YouTube.
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For this 10-episode series, I served as Post Production Producer, and was an integral part in bringing this show to the screen.
Editorial
Editorial content refers to newsworthy stories with MotorTrend's opinions forming the narrative. These videos weren't sponsored, promoted, or used for advertisement, it's only used as part of the MotorTrend brand on their website and on YouTube. This type of content has been a part of my pipeline to one extent or another since I started working here. It includes things like First Looks, First Drives, Comparisons, First Tests, and any other notable stories in the automotive world. Below are some of the more recent videos I've done.
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I was a Post Producer on the videos linked here, though I've been overseeing these types of videos since my Post Coordinator days.
Branded
Branded content refers to narrative-driven content that a sponsor partnered with us to produce. The goal of the sponsor is to build awareness for it's product by associating it with content that aligns with their values and their target consumers. It's essentially a less "in-your-face" way of advertising. Production value and storytelling are emphasized in these pieces to appeal more to the audience.
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For the linked videos, I was a Post Producer on the Naturally Confident and Farm Life videos, and a Post Coordinator on the Electrifying the Outdoors and Shutter Speed videos.
E-Commerce
E-Commerce content here refers to videos curated for car shoppers, ultimately being called Buyer's Guide. They are all high-end, white cyc videos focused on a thorough review of one car. Our team produced (106) full-length episodes, each getting (5) distinct cutdowns.
This program ran for about 2 years. When it first began I was a Post Coordinator providing assistance as needed, and about halfway through, I was elevated to Post Producer, overseeing the pipeline on a more in-depth level.
Sponsored Editorial
Sponsored Editorial content refers to primarily editorially-driven videos that sponsors looked to leverage using MotorTrend's voice and authority. Brands would help fund the creation of these videos, and although they were editorial, they would have a level of input on the narrative. Product reviews, product reveals, and event coverage are some of the videos that fall into this bucket.​
I worked as a Post Producer on the Ford F-150 Lightning video, and the others as a Post Coordinator.
Product Spots
Product Spots content here refers to heavily product-focused videos to entice viewers. The partners for these videos are usually selling a product that is frequently used in the automotive world as to utilize MotorTrend's brand to hit a larger audience. These videos are primarily features and benefits driven.​
I worked as a Post Producer on all the videos below, aside from the Vredestein video in which I was a Post Coordinator.